In defence of the three cogs

It seems the city’s transport bosses have failed to see the funny side in the ongoing cyber debate about it’s three cogs poster.
As posted on this blog last week, the authority had become the butt of online jokes for the poster which showed cog wheels which wouldn’t be able to turn effectively.
Now the BBC is reporting that GMPTE is happy its “distinctive branding” was doing the job of promoting the free bus service.
It reports that a GMPTE spokesperson said: “Metroshuttle is the largest free city centre bus service in the UK and the logo was designed to promote its three interconnecting routes. It is not a technical drawing.
“The distinctive branding on buses and at bus stops has certainly helped to encourage people to use the service.”
The stiff upper-lip defence of the graphic still hasn’t impressed Sean Corker from The Association of British Drivers (ABD)though:
“It looks like a classic case of all the gears but no ideas.”