Working this weekend on a presentation about UK local/regional newspaper activity online. Researching how all the major news groups are facing up to the opportunities of Web 2.0 is a rewarding journey.
So far I’m finding that there’s three major strands of activity;
1. Local/hyperlocal; great community sites already in Glasgow, Hull and Teessidewith many more planned across the country plus geo-tagging plans which signals a move to even more tightly targeted content provision.
2. Social;lots of innovative blogging projects such as these in Birmingham, Liverpool, the first steps into Twitter for Carlisle and Wrexhamplus widespread use of Facebook and Flickr.
3. Multimedia, multi platform approaches; Lots of video, some moves into mobile.
Some crowdsourcing on Twitter yesterday helped out with these case studies but I’m back on the case today so if you’ve seen something good along these lines I’d love to hear from you. If there’s another swathe of activity going on that I’m completely ignorant of – ditto.
Dim Sum Digital 