Blog of the Week: Real Fresh TV

This week’s blog of the week is Real Fresh TV.

When I was a child, TV was so simple. Three channels at first, and then one magical day a fourth. At Christmas, the schedules were dripping with family fun as the limited broadcast space meant only the very best talent reached our screens.
Things have obviously changed.
Whilst I have eschewed boxes under my TV that give me 400 choices of “UK Farming Style +1” and such, I have in recent years been encouraged by the rise of social media and a sector clumsily titled “Internet TV”.
I say clumsily, because TV is passive, and the Internet is meant to be interactive. It would seem that each group has become confused about their identity because just as TV stations want us to interact via red buttons, text messages and dodgy phone polls, there are a growing number of individuals and companies that are trying to produce more polished video production that can be consumed without a user having to “navigate” around “content”.
There are of course people who are prepared to “give it a go”. This is beautifully empowering for the masses – individuals are able to talk into a camera, post it up to YouTube and suddenly they can be a TV station with an audience reach CNN would be proud for.
But for businesses who need a much more polished social media strategy, it can be all a touch bewildering. A managing director of a ball bearing factory might not think he needs a “multi-platform content strategy”, but if one day he does, who does he go to?
There are plenty of companies who will sell him that advice. A few amateurs will cobble it together and give it away, but it might not be right. It’s a true professional who eats their own dog food and packages up knowledge and publishes it for free in the hope that this identifies them as an expert in the subject matter – and that’s what Real Fresh TV do.
Real Fresh TV describes itself as ” an Internet TV and social media consultancy based in Manchester, UK [… that] provides creative, planning, strategy and execution for multi-platform digital marketing campaigns that run across a range of social media: from social networks and video sharing sites to blogs and podcasts.”
The blog shares notes from conferences, strategies, news, event announcements and more. It is no surprise that it is considered one of the UK’s leading marketing blogs. All the more impressive, considering that all the articles I can see are written by just one person (Chi-chi Ekweozor – amazing name), and the design is clean, professional and makes those of us happy with lifting a free theme hang our head in shame.
For those of you hoping to improve your own online presence, it’s a great local starting place to try and understand the local social media scene, and what is happening further afield.
As such, we heartily recommend it as Mancunian Way “blog of the week”.
We will be hunting around for blogs or websites to feature here, add to our blogroll and include in the e-view page of the M.E.N on Saturday so, if you’ve got one to nominate, contact Sarah or submit a link below. The only criteria is that they have some connection with Manchester.