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A very sharp look at the relationship between PRs and journalists which has rather too much of the ring of truth about it. I find that I particularly warm to ; ” If you’ve promised a journalist an exclusive interview, don’t worry about inviting along another journalist or two. Journalists feel more comfortable in the presence of other journalists. “
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“Journalism is not the business of reporting, writing and publishing newspapers… or websites. It’s the business of community building.”
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“Daily newspapers as we know them, whether in print or online, are doomed not because they aren’t charging for content online but because people no longer want the traditional generic packages of news that editors hope might satisfy all people’s needs and interests. People now have much more effective ways to satisfy their individual mixes of interests than reading a one-edition-hopes-to-satisfy-all daily newspaper. The 400-year-old era of traditional newspapers is over. They are obsolete.”
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Scary numbers but does also show that at least there are systems are in place to deal with this issue. Whether this is effective isn’t dealt with.
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Putting Twitter to other puposes and using tweet news as an aggregator. Example given is archaeology but……
Dim Sum Digital 