Integrating social media into news operations

Tomorrow’s Digital Editors’ Network will be addressing the topic of the moment with sessions looking at  integrating social media and user-generated content into news operations.

Full details of the events at UCLAN from 1pm are below. If you want to attend, contact Nick Turner (Nick.Turner@cumbrian-newspapers.co.uk) ASAP. I shall update this blog after the event with some notes too.

13:00 DEN Registration  & networking lunch in Scholars Restaurant,
Foster Building.

14:00  Robin Goad, research director for the online market intelligence
company Hitwise, will present How can online publishers utilize User
Generated Content (UGC). User Generated Content (UGC) is a key growth
area online, and social networks now attract 1 in 5 Internet page views
in the UK. In this presentation, Robin will describe the digital content
landscape in the UK, discuss the popularity of UGC (User Generated
Content) brands (e.g Facebook, Twitter, Wikipedia) – and compare some of
their content strategies to those of top online publishing brands.

14:45 Patrick Altoft, managing partner at Branded3, a Leeds-based full
service digital agency. Patrick will take a practical look at the role
search engine optimisation plays in social media marketing.

15:30 Break

15:45 Nick Turner, head of digital content for the CN Group, on Opening
the doors to the community. How newspapers in Cumbria have been
providing training to community groups and giving them access to create
content on their websites. Groups ranging from the police to the
Brownies have taken up the opportunity and now add news, information and
pictures. Nick will report on the pros and cons of the experiment.

16:30 DEN: What next?

17:00 Drinks & reception marking the opening of an evolving exhibition
and book project, Journalism at UCLan: past, present & future that will
mark the 50th anniversary of England’s oldest journalism programme.
Greenbank Building