links for 2009-05-13

It’s all about holding readers for long periods of time. Most monetisation has come from sponsorships.

What people like:

* Easy to use
* Can start using it without the IT department getting involved.
* It’s a broadcast tool – designed for large audiences.

Google will provide technical training and the sites will run AdSense in exchange. In order to maximize contact with the local community, the project has hired 90 mostly young reporters who will work out of offices with public coffee and internet shops built into the facilities.