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"We identified a base network of approximately 35,000 active blogs, created a network map of the 6,000 most connected blogs, and with a team of Arabic speakers hand coded 4,000 blogs. The goal for the study was to produce a baseline assessment of the networked public sphere in the Arab Middle East, and its relationship to a range of emergent issues, including politics, media, religion, culture, and international affairs."
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There's some tips in here, particularly points;
4. Find out what the community wants in real face-to-face meetings, not focus groups. Then do what they want.
5. Use pro-am methods. Include community-contributed content edited and vetted by pros.
6. Smart multimedia. Don't do it just to do it. Use the right medium to tell the right story.