links for 2009-07-01

Bloggers have grown in importance to corporations, measured by the increased outreach by businesses and their PR people. And the vast majority of these bloggers want companies and their PR people to reach out to them. While awareness of social media releases avaries from market to market, among those who know what they are, they’re perceived favorably.

Audiences are being made to feel confused and excluded by reports they do not understand, according to the paper 'Public Trust In The News' by academics from Manchester and Leeds Universities, published by the Reuters Institute for the Study of Journalism.