-
The commercial is part of a repackaging drive to boost circulation in the magazine's birthplace, the UK, and to emulate the popularity that it enjoys in the US. The campaign calls upon the "intellectually curious" rather than any specified demographic to "let your mind wander".
-
There are three options – unfollow people, or people just get sensible and ignore these stupid requirements. The third option is that Twitter actually gets their act into gear and produces a software update that allows people to block words, re-tweets or individuals from appearing in their timelines.