links for 2009-08-30

I think on the most part PR companies and marketers are scared shitless of bloggers as there have just been too many stories about the stray press release or the incorrect manner in which the blogger has been approached. I think this is a shame but I can’t seeing it changing too much in the future. Sure people are starting to get bloggers a little more and understand not to spam them and how to talk to them properly but for the most part marketers and bloggers are 2 very different groups of people who’s interests are just too far apart to live happily ever after.

Through tools, training, platforms and support, The Rapidian seeks to create meaningful dialogue and promote greater civic engagement. The following values are central to these goals and it is in the spirit of these principles that we encourage wide and robust use of the Rapidian by the community.

It’s possible to cross-breed the two, but I had an idea of offering both assignments at the same time — the theme-based idea for audio/video reporters, feature writers or beginning journalists, and the data-gathering idea for the investigative journalists, data visualizers and computer-assisted reporting students.

How would you possibly measure social media impact?

* By putting in place the same tracking systems that you have for SEM.