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So next time you’re met with local plans, politics or problems that would be funny if they weren’t so angering, perhaps just try highlighting the funny. Point out the silly and match it. The results this approach gets from The Man may be limited, as he’s not known for his sense of humour, but it will make engaging with the issue much more fun for your readers, and give you a bit of light relief from feeling just plain mad.
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Only hardened readers of newspaper editions, including journalists, read the websites as though they were digital papers. And that the rest just click quickly through in pursuit of some fact or picture. No branding or devotion: only utility.