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what makes them relevant for newspapers is that the news websites can be the conduits — the places to hold these interactive programs — to bring people together. Some of this will cost money; much would just take time, innovation, and the will to experiment.
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But AND is taking a patient approach. So far, it’s been building reach, not pitching advertisers. “Until we feel it’s at a stage where it has critical mass in terms of usage, that’s the point at which we start to commercialise”. Bryan declines to say what the tipping point might be—or what the sites’ overall traffic is—but he says some sites have managed to attract between 30 and 35 percent of the local online population (they were launched in areas with a populations of up to 50,000). Over the next two to three months, Bryan says, AND will decide “how much further we go” with the project, while two or three “big functionality launches” are due in the coming months.
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Without going into details of Norwegian politics, I have written this overview of how the major news sites in the country decided to cover the election night, especially with regard to interactive tools. I do not intend to evaluate the journalistic quality, rather the main purpose is to pinpoint some of the new techniques used in addition to the traditional reporting tools. In my opinion it documents how journalism is changing in the digital world. Also it may provide useful tips for online journalists covering election nights in other countries.
Dim Sum Digital 