links for 2009-09-18

These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.”

Essentially, the small-time advertiser or business can now buy targeted display ads on thousands of DoubleClick ad-serving websites. This could have some major repercussions on the entire web.

But there's precious little authoritative advice around on good practice for citizen journalists, so to try to help find the appropriate answers to these and many other questions, we're developing a publicly available resource.

Our intention isn't to tell people what to do or what not to do. Nor will it be an attempt to tell potential contributors what we want them to send us.

But we will be setting out how we – the BBC – see some of these issues and what we think is good practice, even if others disagree.