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First, media companies need to give people the news they want. I can't tell you how many papers I have visited where they have a wall of journalism prizes—and a rapidly declining circulation. This tells me the editors are producing news for themselves—instead of news that is relevant to their customers. A news organization's most important asset is the trust it has with its readers, a bond that reflects the readers' confidence that editors are looking out for their needs and interests.
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How To Publish a Factual Table on Howcast
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Now here's what's wrong with a paywall. If you're trying to persuade people to give you money for your content, it's the wrong tool. It's like cutting butter with an ax handle. You're just going to make a big mess.
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Shownar is a BBC site that tracks online buzz about BBC shows. Despite being paid for by the licence fee, it's pulling the wool over bloggers' eyes by claiming that, if you link to it, it will link back – but it's nofollowing the links.
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Cashmore also believes that "location is not about any singular service; rather, it's a new layer of the Web. Soon, our whereabouts may optionally be appended to every Tweet, blog comment, photo
or video we post."
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This is what a profitable post-paper newsroom looks like:
Dim Sum Digital 