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Where does it all go from here? In my view, the nonprofit model will shake out into two, three or maybe four discrete models, depending on reach and mission. Like cousins, at first glance, they’ll look somewhat alike and may get together once a year for reunions. But each will have its own distinct direction, habits, inclinations — and contributions to the public debate.
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One implication out of all this was that individual journalists need to get more savvy about potential revenue streams and the mechanisms of Internet marketing. This doesn't mean cramming a reference to Katie Price into every headline, it means understanding SEO, affiliate marketing, getting a blog sponsored, being willing to experiment with ad platforms like Addiply and so on.
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The following is a case study of four companies and a look at how they engage with their customers and coworkers to brand themselves on Twitter.
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The so-called “Networked Camera” detects Wi-Fi spots and transfers pictures automatically without you needing to take it out of your bag.
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Guardian readers were asked whether they would pay £2 a month to read their favourite paper online, 26% said yes. But if all newspapers charged? The proportion prepared to pay for the Guardian might have been expected to rise. Instead it fell to 16%.
Dim Sum Digital 