-
Your beat will be online and you will be the community builder. Creating communities and maintaining their attention will increasingly be down to the efforts of individual journalists; you may no longer be able to rely on your employer’s brand to attract reader loyalty in a fickle and rapidly changing online world (see 7).
-
This does not mean people will stop using search – habits do not die that quickly and search will continue to have significant utility. But we are in the midst of a significant transition in search – as I've recently written, we are asking far more complicated questions of search, ones that search is simply not set up to answer.
-
Within minutes of mooting the idea, I had a handful of people volunteering to contribute content, others advising me on the best platforms to use, and examples of good local blogs to learn from.
By the afternoon, the blog was registered and up and running, and by the evening I'd smartened up the design, and added some widgets, content and info pages. I even had some comments offering words of encouragement.
-
This unprecedented access to a breadth and depth of quality news reporting and analysis allowed me — for the first time — to see the national dialogue as something other than something that happened out there, on the East Coast, far away from us little people. It allowed me to observe (and, eventually, to participate in) that dialogue in something close to real time.
Dim Sum Digital 