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Among more than 2,000 online adults surveyed, 77 percent said they wouldn't pay anything to read a newspaper's stories on the Web. And among those willing to pay, 19 percent would cough up between $1 and $10 a month; only 5 percent would shell out more than $10 each month.
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If you want to break out, your content is going to live in a little boat and will float in a harbor filled with battleships, aircraft carriers, nuclear powered submarines and pirate ships. They either won't care if you stay afloat, or worse, they will try to sink you. I'm not kidding. Keeping a website afloat these days, unlike the early days of the Internet, is not for the faint of heart or the technologically naive.