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What new skills from other sectors will we need to acquire?
1. Core ‘craft’ skill
2. Platform specific specialism: audio, video, stills, text.
3. Additional technical knowledge or expertise from other sectors (e.g. non-linear narrative, data & infomatics, mobile etc)
4. Broad skills and knowledge to utilise (e.g. Agile project management, business models, managing conversations)
5. Most important, reader/customer/consumer in mind at all times: what they want, how they want it and when & where they want it. -
If I was (through some huge error) in a position to hire journalists, I'd ask where they blog. If they didn't, goodbye. iPhones now have 720p HD video, soon it'll be on every crappy mobile phone. There's no excuse.