As Tiedt told is, the food cart site, which was developed by a single programmer at Microsoft, is a good example of the services that Microsoft hopes to create in the future. Portland is currently a test market for Microsoft and given that the city is known for its food and music scene, it makes sense for the company to launch a food oriented service, as well as sponsoring Alpha Broadcasting's new Bing Lounge for live performances (Bing will showcase these performances on its entertainment site).