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It appears to suggest it will also encourage users to Rate A Business via a star panel, or even sign up and review the businesses, much like TripAdvisor. Screen shot 2010-08-27 at 13.26.59
Business owners will also be able to apply to add their companies for free which will also be tagged on local maps.
Video looks like it could feature extensively, along with a jobs board.
Others areas include boxes for what is 'Trending' in an area, extensive what's on tabs, reviews and Top 10 recommendations.