links for 2010-10-14

Everything has to be local, even the advertising. Local on mobile and web. The key is to build a sustainable business model around the offered hyperlocal information, plus a way for journalism to reinvent itself.
Being local first requires action. Brouwers gives 20 golden rules of how to act on a local media market:

The Your Town program, Fiedler said, “offers benefits for both community residents, who gain from increased news and information about their neighborhoods, and our students, who learn journalism by doing it under the guidance of our faculty and Globe editors.’’

It may be that these citizen publishers are deliberately cultivating sources of references to empower their professional or vocational activities. It’s a kind of Citizen Journal Publishing.