links for 2010-10-27

Few newspapers earn the right to describe themselves as local. It is even more laughable for a television channel to describe itself as local when it broadcasts – in my area, for example – to homes west of Bournemouth, north of Oxford, and east of Dover.

Perhaps those involved in "hyperlocal journalism" should forget the hype and assert ownership of the simple word "local".

What Patch can add to traditional outlets is experience in an area where many of the jobs of the future might be: at community news outlets looking for versatile reporters and curators. Papper noted that it's a different world for jouranlism students: “There are a lot of very traditional jobs out there and there are an even bigger number of non-traditional jobs out there.”

PayPal also announced embedded payments, which allows developers to insert direct purchases on any site, including Facebook with only a few lines of code. So purchasers can just click the “Pay with PayPal” button and checkout without having to leave the page. The company demoed the product using a Payvment storefront on Facebook.

"What are the digital trends that will shape the media industry? I asked three digital media experts. Here are their answers."