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Few newspapers earn the right to describe themselves as local. It is even more laughable for a television channel to describe itself as local when it broadcasts – in my area, for example – to homes west of Bournemouth, north of Oxford, and east of Dover.
Perhaps those involved in "hyperlocal journalism" should forget the hype and assert ownership of the simple word "local".
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What Patch can add to traditional outlets is experience in an area where many of the jobs of the future might be: at community news outlets looking for versatile reporters and curators. Papper noted that it's a different world for jouranlism students: “There are a lot of very traditional jobs out there and there are an even bigger number of non-traditional jobs out there.”
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PayPal also announced embedded payments, which allows developers to insert direct purchases on any site, including Facebook with only a few lines of code. So purchasers can just click the “Pay with PayPal” button and checkout without having to leave the page. The company demoed the product using a Payvment storefront on Facebook.
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"What are the digital trends that will shape the media industry? I asked three digital media experts. Here are their answers."