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The technology behind the sites will be licensed at a one-off cost of £1250.00 and £125.00 a month for a 12-month period after. Twenty licences have been offered at a reduced rate for the first users to sign up.
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Essex County Council made more than £50,000 from selling comms services in the past 12 months. Westminster is believed to have made significantly more but the council failed to provide a figure when approached by PRWeek.
The trend is expected to grow as Northamptonshire County Council and Blackburn with Darwen Borough Council finalise plans to sell comms services to other public bodies such as other councils, primary care trusts and police forces.
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Early adopters tended to be geeks or extroverts (I might be both). But Hyper 2.0 could be titled The Rise of the Digital Entrepreneurs.
The focus is now on how to monetize the effort and the audience. Without sufficient capital flow, no business can be sustainable.