links for 2010-11-05

The main problem is that the amount of local advertising in the UK just isn’t big enough. And Sue Unerman from Mediacom made it clear that it is going to get more plentiful. The British public likes big, expensive adverts not cheap local ones. She said that all the changes in the advertising market, including online targeting, are working against, not for Local TV.

Another important influence on how a community develops is how the people running it react to the different behaviours that their commenters exhibit.

Focus on multiple revenue models

Seeing the different journalism startup presentations at ONA10 made one thing very clear: being sustainable requires much more than selling ads. You can get some funding through crowd-funding platforms, such as Spot.us or through ad networks, like Sloan. DavidsonNews.net offers Design Services, Texas Tribune makes money on events. Steve Buttry, TBD.com Director of Community Engagement, has made a good list of revenue streams.