links for 2010-11-08

t’s an attractive catch for an editor as it’s a fiercely loyal readership and not a paper that likes to rock the boat. It’s also an area with little competition – the Sun, Daily Record and so on are all seen as secondary purchases to a P&J. It may not innovate much in terms of digital, but that’s a growth area (and besides the main readership is not iPad users I would wager.

Having said that, what a rich opportunity for digital.

Ged Carroll, director of digital strategies at Ruder Finn, warns against over- compartmentalising bloggers: 'Labels lead to stereotyping and broad-brush relations campaigns.'

That said, it is possible to identify some broad categories into which most bloggers fall. These are explained on the following pages.

Applying a simple rule: "If you hear fire trucks in the night, in the morning you should be able to find out where the fire was." Permanent link to this item in the archive.

In 2008 it was social networks. In 2012 it'll be the rebooted news system. And the new system of news will look a lot like today's hyperlocals.

But in general the proliferating dozens of local news sites online weren’t impressed (tweets give the flavour). Grand, top-down plans look to them less likely to work that just getting out and discovering what a community wants.

Capture your thoughts quickly and easily by drawing on any webpage. Share your ideas with coworkers, colleagues, and friends. MarkUp works in your browser, so there’s nothing to download and install; just drag the Get MarkUp icon into your bookmarks bar. When you want to make notes on a webpage, click your bookmarklet to load the MarkUp toolbar. Publish when you’re ready to share your thoughts.

We heard from Barry Forde, the designer of the CLEO (Cumbria & Lancashire Education Online) network, about how there can be fibre cables in surprising places that might make it easier to connect rural locations than we might imagine, and we heard from Miles Mandleson and John Bevan about the Great Asby Broadband network, which is solving the connectivity issue in the host village, and working towards its objective to provide fibre to the home (FTTH) for all its residents.

The focus would be on programming that served only Greater Manchester, Furlong said, as such Channel M will carry a “simple news operation” which would run five-minute bulletins through the day and look for a range of local partnerships to feed video content to the channel.

wait for news that @cyberdoyle has won the £10k video prize from digitalrevolutions. When we finally learn she lost to a PROFESSIONAL photographer in the amateur category, Sheffield becomes a no go zone. Possibly for ever. 10km of fibre needed now to connect her community vs a flash camera for a man who earns his living looking through a lens. Not impressed.

"Here's the problem: The hyperlocal content everyone focuses on is news. But advertisers are not looking for content; they're looking for an audience and certain [consumer] characteristics," said Gordon Borrell, CEO of Borrell Associates, a research firm that specializes in local advertising. "I still have worries about sites like Patch.com or other hyperlocal news sites attracting much less valuable audiences [for advertisers]."