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The ‘dream’ publication I’m outlining here carries no wire services reports and no syndicated features, either. It’s 100 per cent locally produced and 100 per cent directed at the local community. So don’t think I’m writing about marginal change here. The structure I’m proposing would create a news publication that looks radically different than today’s typical newspaper.
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Much has been made of hyperlocal strategies with content delivered at a postcode level but TBD's management see it as a regional site with hyperlocal elements. Buttry has 190 bloggers who provide hyperlocal content, and four community hosts who highlight the best posts from the blog network.