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The top newsroom executives – say the Editor and Managing Editor(s) – are all print veterans who look at online from the outside. The fix: Either the top newsroom executive or the Number 2 has been steeped heavily in online – both the practical and the strategic – for at least five years, if not 10. That’s a tall order. But if you think an editor or managing editor has time for much of a learning curve about digital, that time is gone.
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Becoming something of a salesman and being more transparent in reporting are part of a broader question the handbook will deal with: Is community-funded journalism right for you? Those considerations, along with the amount of time it takes to raise money for reporting and having regular interaction with the audience, are key to whether a reporter will be successful working in Spot.Us model, Peters said.