links for 2010-11-25

We’re going to be taking the technology platform we’ve built (for LocalPeople) and merging it with the ThisIs sites,” Morgan told analysts. “So local people can concentrate on finding a garage, finding a plumber in such a way that provides a long tail of local advertisers – people who aren’t advertising in the local press, we think we can get them in.

“News has its place but news alone is not going to produce that flow through to looking at ads. Investment is going to go heavily in to local information content.

Norris outlines seven quick points that were key to her success:

1. Employ a sense of fun with the request.
2. Make the task discrete and easily accomplished.
3. Explain the purpose as a larger public service.
4. Set a reasonable time frame for task completion.
5. Allow volunteers to overlap tasks as built-in fact checking.
6. Provide immediate feedback to questions/responses and encourage retweets for additional recruitment.
7. Build public interest in, and anticipation for, the story.