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With the current uptake of these services, most organization have to realize that they can't run location-based campaigns and expect to reach a large audience. However, cutting-edge, male-targeted companies can test LBSNs now. Gaming or consumer electronics companies are good examples of companies that should start experimenting with LBSNs now.
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Not being in Huddersfield meant that we were unable to webcast the meeting. This was a real shame as there had been an interest developing amongst residents and staff in terms of what happened at our council meetings – people were tuning in to watch!! As I sat waiting for the Mayor and Chief Executive to enter and for the formal proceedings to begin I routinely checked my Twitter account on my phone. That was the lightning bolt moment – I'm here, my phone's fully charged, I have a full signal. For the next four hours I tweeted the meeting (using the #kirkcouncil tag), providing commentary as best I could and kept linking to papers and reports on the council web site as councillors discussed the items. As the meeting progressed there was a steady growth of interest as my tweets were retweeted and comments and views began to add to the conversation. Not a big deal really, or so I thought.