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Lots of new hyperlocal initiatives will launch before summer 2011 by a vast number of traditional media organizations. Millions and millions of dollars will be spent recreating templated sites based on zip code or geography alone.
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Big sites and small sites simply don’t need one another to survive. For a few reasons:
Pageviews vs Engagement – Most niche sites like the idea and prestige of being published a more established player, but the partnership often does little to help keep the small site sustainable. In Technically Philly’s case, we like seeing traffic numbers grow but we know that a small but dedicated fan base is what keeps us afloat. The drive-by reader may make our Google Analytics spike, but it doesn’t help fill seats when we host a paid event. Conversely, larger sites need traffic to sell more CPM-based advertising.