links for 2011-01-13

The following series profiles some of the latest entrants into the local online advertising space, including Ad Avengers, Adility, InstiAds, isocket, PaperG, Shoutback, and Trafficspaces.

In fact, according to the Mobile Marketing Association, half of mobile users who noticed any ads while using location-based services took action.

Localstars claims to have generated around £5 million in new revenues last year for regional publishers and online directory publishers, providing a portal for ad sales teams to sell and manage video ad campaigns for advertisers.