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The following is a three-level approach to verification: starting with the content itself, moving on to the context surrounding it; and finishing with the technical information underlying it. Most of the techniques outlined take very little time at all but the key thing is to look for warning signs and follow those up.
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"We found that there is little hard evidence to support the view of the commercial newspaper industry that council publications are, to any significant extent, competing unfairly with independent newspapers at present, though there is concern that such competition may escalate in future."
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Don’t copy the professionals. If you want to make a different you’re going to have to do something special to get noticed. Pumping out the same formats as the big guys is not going to cut it, especially when you’re competing with trained and experienced professionals. If you’re reporting on local news with video you don’t want people to be thinking “this isn’t as good as the BBC.”
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Offer a service that local businesses can easily compare and visualize against magazines and newspapers. Price ad banners based on duration, not impression, and stay away from banner rotation.
Dim Sum Digital 