links for 2011-01-29

Stop paying lip-service to local
Newspapers have to genuinely get things done, organise events, become community leaders, be central to the economic fabric and get their reporters out.

According to NMA's Top 100 Interactive Agencies 2010 guide (registration required), display ad spend will grow by 9.3 percent in 2011. But many publishers report that yields for display advertising have been falling faster than 10 percent year on year. IPA/BDO's quarterly Bellwether report found that 22 percent of companies lowered their marketing spend in Q4 last year.