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However, behavior change DOES happen in communities of peers – whether online or offline – through a flow of influence. The more complex the desired outcome, the more defined the community needs to be.
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The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate. As the charts and maps animate over time, the changes in the world become easier to understand. You don't have to be a data expert to navigate between different views, make your own comparisons, and share your findings.
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The purpose of this experimental task is to combine several kinds of information on a single map, and to explore different procedures to do so. A crucial point is that the layers of information should fit well with each other. I think that combining quantitative and qualitative information, such as data and video, can draw a much more detailed picture of some of the topics a journalist covers.
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“There seems to be some long-term, nascent value carried by tweets in addition to the short-term effects. If this is consistently observed, expect a lot more SEO activity around engaging and incenting tweeting to key URLs.