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Journalism thrived in decades past because news media were the primary means by which industry reached customers. In the new media landscape, there are many ways to reach the audience, and news represents only a small share.
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Are communication staff or public relations agencies making the most of these sites. For example, have the local supermarkets found a way to work with the sites that operate in their area? Does the local GP use the hyperlocal websites to share key information? Have other businesses in the area recognised that they can target their local customers?
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Bell’s work at the Tow Center is a continuation of that recognition — but also the product of another recognition that innovation, to some degree, requires stepping outside of the industry in order to observe it and affect its course. “As an operative in a daily news organization, it was getting harder and harder to connect” to the innovation side of journalism, Bell noted. Increasingly, “I think the space for doing that in your daily lives, as working journalists, is extremely limited — and the necessity to do it is greater than ever.”
Dim Sum Digital 