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It is difficult to quantify the total sum of local advertising, but many claim it is likely that more than half of all advertising is at the local level. With over 85% of all goods purchased within 10 miles of the home, it is easy to understand why there is an increasing interest among local business owners in the online marketplace. An average of 28% of a consumer’s time is spent online, so naturally local businesses would like their ads to follow.
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The Northerner has now got welcome reinforcement in the form of Sarah Hartley and John Baron from the Guardian Local's team which covers Leeds – John's patch – Edinburgh and Cardiff. Both kicked off with interesting pieces over Easter and there'll be plenty more from them on a regular basis.
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1. The more people who participate in the press the stronger it will be.
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To me, “hyperlocal” is a delightfully content-free buzzword. If, starting now, nobody ever used that word again, I’d be a happier person. 🙂
The problem is that it’s been used to describe a wide variety of things, at a wide variety of geographic contexts, from block-specific news like EveryBlock to county-wide projects like the old Loudoun Extra site by the Washington Post. It’s gotten to a point where you could easily use the word “local” in place of “hyperlocal” and little to no meaning would be changed.
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As you’d expect – we’re keen to get local, national & international bloggers involved in FutureEverything 2011 and so, if you’re interested in covering the festival, we thought you’d appreciate this central resource which you can use to quickly gather information and media for your posts.
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Another insight is that people are no longer getting the local news they need to properly hold their elected representatives to account. Few of the people in our village had any idea of what was being planned on their behalf. And when they found out they were shocked.
Dim Sum Digital 