links for 2011-05-06

For instance, Main Street Connect uses a model for advertising and editorial that might make traditional media gurus shudder, but seems to be working for the expanding network of sites. In an interview earlier this year, CEO Carll Tucker explained to me how banner advertising just isn't enough. They sell marketing packages to their “annual visibility partners” (not “advertisers”). “For us the content that is sponsored by our AVP partners is every bit as rich and interesting as the content we produce ourselves,” he said. “Everything is about community for both our advertisers and the Main Street model.”