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Why are companies defecting from Google Maps?
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To be sure, 25,000 map loads per day is a high threshold. Everyday mapping users aren’t going to come anywhere near it, and many businesses and apps that use mapping as an ancillary feature rather than a central component of their service would probably be unaffected. Google estimated that the usage load limits would impact about 0.35 percent of its users. However, if you’re a company like Apple — with over 180 million iPhones and 60 million iPads in the wild, all with Google Maps built in — the fees start to add up. To be sure, Google offers a Maps API Premier option with guaranteed service levels, support, and annual pricing structures: Google doesn’t publish prices for the premier plan, but it’s safe to say it’s not cheap.
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