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Media Companies Are Betting on Hyperlocal, But Will Brands Follow? « Brand Media Strategy
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The increasing ubiquity, not to mention portability, of mobile media will almost guarantee that all marketers will need a mobile media strategy. And central to that strategy is the ability to embrace location-based messaging and promotion.
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Will ‘Breaking Promos’ Help Hyperlocals Bring New Customers to SMBs? | Street Fight
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Karp’s concept sounds terrific, but how do the hyperlocal sites get their audiences, big as they may be, to become those new customers for SMBs? “The sites install a streaming ticker at the bottom of their homepage” that’s crammed with deals, sales and other come-ons” to lure users, including potential new customers, to the Breaking Promos page.
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