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Kenton’s Infotainment Scan: “What’s wrong with the newspaper?”
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“Your only hope of ensuring distribution is ensuring that consumers are motivated enough to do it for you.”
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Looking at specific types of mobile news consumption, six in 10 large city and suburban residents use mobile devices to find a local restaurant, compared with half or fewer residents of small cities/towns or rural areas. Those living in the suburbs are most likely to use mobile devices to get coupons or discounts for local stores, while large city residents are most likely to use their mobile devices to get information on local traffic or transportation.
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Dim Sum Digital 