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How Would You Visually Tell The Story Of News Consumption On Mobile Devices? – 10,000 Words
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- Of the 22% of U.S. adults who own a tablet, 64% of them get news on their tablet
- Of the 44% of U.S. adults who own a smartphone, 62% of them get their news on that device
- In 2012, the breakdown of tablet by brand was: 52% Apple iPad, 48% Android (21% of the Android devices were Kindle Fire)
- In 2012, 68% of tablet owners used their tablet daily (for 1 hour, 49 minutes on average)
- 31% of news users said they spend more time with news since getting a tablet device
- On tablets, 69% of users end up reading full articles when checking headlines
- 33% of digital subscribers added a new subscription with digital access since getting a tablet
Here are some interesting highlights from the data:
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