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Slack’s design is not secret sauce — Medium
“Selling a purpose, not a chat tool
The ‘We Don’t Sell Saddles Here’ article from Stewart hits the nail on the head. I read that article every month. It’s 100% true but incredibly hard to achieve. Slack didn’t come in and compare itself to HipChat, it just said that this was the new way to work as a team. The messaging around Slack has been amazing. You most definitely need to have the product to back it up too and Slack has that.”