We’re reading…. (weekly)

• Hyperlocal revenues in the UK and Europe: The road to sustainability | Nesta

  “The report includes:
  An overview of the hyperlocal ecosystem, including a country-by-country analysis.
  An overview of the different legal business structures available to hyperlocal media services, including the potential advantages and limitations of these.
  An analysis of current and emerging revenue streams being used by hyperlocal publishers, with a focus on 35 case studies from Europe.
  An assessment of which of these are most feasible, reliable or lucrative.
  An examination of changes to the wider advertising and online industry.
  Emerging trends and innovations in revenue creation and capture in and beyond Europe.
  Recommendations for policymakers, industry and hyperlocal publishers in relation to gaps, opportunities and areas of growth.”

  tags: hyperlocal europe road sustainability news

• Independent news website SalfordOnline.com to close – SalfordOnline.com

  “In short – and unfortunately – we have not been able to match up sales with the quality of the news and editorial.

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  tags: independent news website salford hyperlocal

Posted from Diigo. The rest of my favorite links are here.