links for 2010-07-07

Public relations practitioners are already talking about ‘breaking’ news of an event (staged for commercial benefit) via Twitter. According to the earlier-mentioned info graphic, they would position themselves to serve as ‘witnesses,’ in order for their ‘news’ to be happily retweeted by the rest of us, and effectively bypassing any editorial scrutiny.

Journalists and media organisations should update their professional codes of conduct to take cognisance of the fact that the way we are reporting news is changing.