links for 2011-01-20

Customer Segmentation – Hyperlocal deal offerings, with near limitless demand: The holy grail to localized offerings is the ability to target by geography and psychography.

It gives you a foothold toward establishing a relationship with every business in town. And it creates value for your readers, who will find information they’re looking for, all in one place.

Data point number one: Patch, which has 750-plus locations across the country and has provided jobs to countless numbers of journalists, is too much like a “digital Yellow Pages” and not enough like, well, journalism. It also, says PaidContent, summarizing Auletta’s piece, is likely too expensive to be sustainable, at $30 million a quarter.

Jones foresees a mix of paywalls and subscriptions to monetize in the future and believes people will pay for something specific, such as a tool that helps them do their job better. He also said that new, aggregated ways of consuming content, like Flipboard, will be “the model of the future.”

Media Street, the start up online publishing company with a network of hyper local sites in London, has announced it will be integrating reviews from Yelp.

As a blogger focusing on social entrepreneurship and technology, I run across a plethora of resources for funding — one thing that most social ventures can’t get enough of. After some contemplation, I decided if I could get all, or at least most, of these websites, organizations and other funding avenues listed in one place, it would be an invaluable resource, capable of helping thousands of socially focused organizations. Below, I have tried to capture some of the best opportunities for big-thinking changemakers to put capital behind their world-shaking ideas.